Important Things to Remember to Keep Your Website Visible in SERPs
Google Penguin is a word used to refer to updates aimed at decreasing search engine ranking of websites that violate Google’s webmaster guidelines. In other words, its guiding principle is to penalize websites using manipulative techniques to achieve high rankings in the search engine traffic. Here they are striving to place content as the key, and if your website has great content then it will be recognized over those with little or content with spam. Web pages that manipulate visitors and mislead them by using repeated unrelated phrases, and send them to a different page, will be penalized.
Penguin 4 however was released for all countries and languages at the same time. This means that, independent of location, all websites will consistently experience the same impact. Penguin 4 guidelines are the same but then they are now applied real-time. This implies that any page’s ranking may change each time google updates the information about this page and about pages linking to it. So, both the positive and negative impacts of your actions will become noticeable faster. Supposing that you website is penalized but your webmaster does a good job in improving and removes harmful links, then this real-time algorithm will help you recover your website from Google penalty faster.
And, unlike the previous updates, this version has made Google algorithm become part of its core algorithm and is no longer a separate filter.
In other words, this algorithms focused not on the toxic links on specific pages rather than on whole websites.
This latest update will greatly affect the work of an SEO specialist because the micro penalties imposed will be more difficult to track and this means that it is important to audit all important subdomians and specific pages of your website on a regular basis.
Another downside is because you will never be informed if your website is penalized. There will just be indications or signs that you were penalized like a sharp drop in organic traffic or declines positions from some or all of your keywords, including the branded ones.
But on the other hand, because the updated algorithm allows you to see the results of your actions quickly, the recovery process becomes faster.
This means that it is important to constantly monitor your position in SERPs. Setting up regular email alerts to stay informed of any position changes is a good way of keeping you informed.
It is essential that all your backlinks are clean and healthy and you should regularly audit your backlinks for your entire website because the new Penguin takes a granular approach already. So now it is very important to audit backlnks for each important subdomain and subdivision of your website. This means that you need to conduct separate audits for each of the different language version of your website.